Logos mean differently for everyone. For general people it is just a reminder of a company or brand’s symbol, for clients it is a short representation of their business’s name and for graphic designers, it is your creativity test on how accurately can you describe their business in the shortest, simplest and interesting way.
We do remember brands with their logos so it is your responsibility to make it attention-grabbing and descriptive. Just any image with a twist won’t go for a client who has approached you for logo designing. The reason they are looking for a professional to create their logo is their intention in having the best and the most creative logo for their business. The way you comply to their need makes you what you are in your career as a graphic designer.
Almost every business and every website has a logo created with a purpose. The biggest challenge for you is to create a different logo for your client and never give them an impression that your work is a copy of someone’s original.
Interpret the brand well before beginning to design. At this level you will need to interact with the client so that you are known about the audience for whom the brand and its logo are meant. Take time in grabbing information like who your clients are, what is the purpose of their business, what they do and what they don’t. Take some time in researching their previous logos to have an idea of what new you can offer them with the new logo.
If you are not lazy enough, begin with some pen and paper sketching. This will actually save some time and let you understand what exactly you are expecting from this designs and how you are supposed to work on it. Once you are assured of the design, you can adapt the idea in Photoshop. Create a vector of your design so that you can alter the design without causing any harm to image quality.
About typeface you have two options to choose from; either your create your own or use an existing one. Keep it simple and legible if you are creating a custom typeface. Do not use gimmicky fonts just to make your design stand out. Decide the colors well and also consider how your design will look in black and white. Make sure the design does not change much if those colors are removed.
Visit Author's website: Allen Ray