If you want your small business to compete with some of the biggest and most recognizable brands around, you will need to think hard about your approach. Branding your company is not a simple task, and it requires lots of difficult work. However, you can get some amazing results if you follow the guidance on this page. We haven’t published an extensive list of suggestions because it is important that your branding is individualized. So, we don’t want to influence your decisions too much. That said, the ideas we’re about to mention are certain to help you get off on the right footing.
Choosing the right fonts
When it comes to choosing the right typeface for your logo and other branding materials, there is are a lot of options available. You just need to make sure that your use of font accurately reflects the nature of your company. There is no point in using soft and fun lettering if you are running a law firm. Likewise, opting for Times New Roman is not going to work well if you are trying to present a young and fresh image. So, you need to spend some time working out how you would like to public to perceive your brand before moving forward.
Picking the best colors
Colors also play a big role in the image people get of your company. Again, opting for plain and subtle shades is only a good idea if you are seeking a professional aesthetic. Those of you who want people to think you are innovative and interesting should consider bold and vibrant shades. You only have to look at companies like Google to see how much difference the right use of color can make. While you don’t want to copy your competitors, performing a little market research might stand you in good stead.
Current use of imagery
You only have to look at a quality trade show booth design to see that business owners put a lot of thought into their use of imagery. You don’t want to make your branding materials appear too cluttered, and so you should aim to keep graphics to a minimum. However, they can produce some amazing results when they are used correctly. It would be wise to pay a freelancer to come up with two or three different logo designs based on your specifications. They will almost certainly make use of images when doing that. You could replicate their ideas when designing alternative signs and promotional materials for your company.
As you can see, branding your business is important. There is no getting away from the fact that you will have to work around the clock to get the best results. However, the time and money you spend on dealing with branding will be worth it in the end. When you start to make high enough profits, you can outsource to job to professionals with a little more experience. Until then though, you have no choice but to do it yourself. Good luck with that!