Right Time For Website Redesign

If You Manage Your Own Website, The Thought Or The Idea Of Redesigning The Layout Of Your Website Comes To Your Mind And You Wonder When Is The Right Time To Do So…and This Question Is A Bit Difficult.

A Proper Website When Carefully Preserved And Updated, May Serve You Well For Several Years. But, There Always Comes A Time In A Website’s Life When There Is An Urgent Need To Redesign.

The Internet Is An Ever Changing Place Where Brand New Technologies And Trends Show Up Almost Every Day. Understanding, When Is The Right Time For You To Upgrade Is Definitely An Art Form Which Could Win Or Lose Your Web Success.

Well, Before You Jump Into Redesigning Your Website, You Need To Think About It Frequently. Here Are Some Tips You Can Use As A Guidance To Let You Understand When Is The Right Time For You To Redesign. This Is An Attempt To Dig Deeper Directly Into Every Detail To Enable You To Take A Company Decision. Therefore To Redesign Or Not To Upgrade? You’ll Soon Discover. Start Reading Through Now.

1.) When Your Website Design Is Outdated

Web Is A Dynamic Location Where Changes Are Normal. Styles Do Change With Time. Website That Was Designed 4 Years Ago May Have Been Performing Well When It Was First Launched. However, It Could Be Losing Out Against More Modern Websites That Focus On Current Customer Wants And Needs.

It Could Also Be That Your Current Site Doesn’t Convert Very Well And Is Wasting Cash Used For Acquiring Customers.

If Your Site Isn’t Up To Scratch And Simple To Use Then Getting A Redesign Could Well Be The Best Course Of Action To Take.

2.) Scale Up For Business

A Business Is Bound To Either Scale Up Over A Period Of Time Or Mature. Thus A Website Has To Reflect The Stage At Which A Business Is. Today’s Small Enterprises Might Be Tomorrow’s Conglomerates. A Website Has To Match Steps And Grow From Being The Part Of Local Search To Figuring In The Top Ten List Of Most Visited Sites (due To Business Volume Or Popularity Or Both). It Makes Sense By Figuring Out That When Businesses Grow The Profile Of Their Customers And Clientele Also Improves. Stakeholders Need An Assurance That What They Believe In Is Reflected In The Website As They Have A Major Draw In Today’s Competitive Environment.

3.) The Functionality Or Usability Is A Problem Area

 

When You First Designed The Site, You Might Not Have This In Mind. So, You Just Designed It In A Manner That You Think Is Good For As Long As It Has A Great Appearance. But Looks Are Useless If You Cannot Lead Your Readers To The Right Track. Give Them Access To Information Within 3 Clicks. This Way, They Will Stick To Reading Your Posts.

4.) When Competitor Went For A Makeover

Enjoy It Or Not, A Rival Come Up With A Completely New Website Which Stands A Much Better Chance Of Bringing In Visitors And Improving The Particular Traffic Conversion Price. And There Is Always The Opportunity In Adversity. The Distinct Benefit Of Redesigning Following A Competitor Does Is That Your Designer Will Know Where Not To Take A Drop And Learn From The Competitor’s Mistakes!

5.) Traffic Is Low

Even Though You Possess A Great Design For The Site And Informative Contents, You’ll Still May Not Be In A Position To Attract Website Visitors. There Might Be A Need To Optimize Your Website And Your Articles. This Is Connected To How You Constructed Your Site. Therefore, You Need To Do Something In Order To Obtain More Visitors.

6.) The Site Is Not Profitable

Naturally, Whenever You Designed The Website, You Had Been Thinking Of Earning From It. Try To Re-assess The Website If You Could Set Goals. In Case Your Site Is Not Making Enough Online Sales As What You Actually Targeted, Then Think About The Ways In Which You Can Gain Much More Sales. You Will Need To Redesign It In Order To Encourage People To Purchase Your Products Online Or To Do Some Inbound Demands In Order To Have A Much More Profitable Website.

7.) Poor Branding

Your Brand Should Be Properly Incorporated In The Website. Besides The Logo And Perhaps The Mascot, Your Site’s Appearance Can Also Be Part Of The Branding. If People Can Not Recognize Yet That You Are You, Then It Could Be Time To Upgrade The Site. In The Event That People Still Find It Hard To Recognize Your Site In The Rest, You Might Have To Choose A Brand New Strategy To Set Up A Brand.

8.) It Doesn’t Look Professional.

Having A Professional Website Design Is Essential Because Guests Would Trust Sites Which Look Professional. For Those Who Have Noticed That Your Site Is In Fact Not Professional, It Might Be Time For You To Redesign The Website.

Now It’s Your Turn

To Redesign Or Realign, The Client Should Know When It’s Time To Decide For Either Or Else The Website Might Just Be Another Damp Squib.

Show your love!

Allen Ray

is a graphic designer. The Design Mag was founded in 2008, and since then she is constantly looking for new ways to serve the Design community both online and offline. It is her ultimate goal to make The Design Mag the best source for Design related Tutorial and Resources. Follow on Twitter@thedesignmag

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