Stickers Marketing Can be Great if Done Right




Sticker Marketing Is A Good Way To Endorse Your Business In Distinctive And Prominent Ways. What Makes Them Effective And Different From All Other Types Of Marketing Is That They Can Be Stuck To Any Surface And Come In The View Of People When They Are Not Even Intentionally Bothered. Sticker Marketing Is Mostly Avoided By Many Due To The Simple Reason That They Do Not Wrong Until Done Right. People Tend To Ignore It, Because It’s Not So Effortless To Promote Anything With Stickers, You Have To Be Creative. However, If You Do It Properly, Sticker Marketing Can Greatly Of Help To Your Business.

Well If Done Properly Stickers Are One Of The Most Resourceful Marketing Tools Out There. Promotional Stickers Can Be Used In So Many Unusual Ways And In So Many Different Places; Nothing Else Comes Close When You’re Talking About Probable Advertising Value. Whether You Are Using A Sticker By Itself Or Sticking It To Something Else In Order To Illustrate Awareness, Stickers Are Made To Get Observed And Send A Message In Ways That Other Marketing Materials Just Can’t. Below Are Some Tips For Sticker Marketing:

Creativity Counts
Creativity Is The Foremost Way To Get Noticed And To Gain Attention. Stickers Marketing Are Not The Easy Kind If You Want It To Work And You’ll Have To Be Creative To Be Proficient. Depicting Your Ideas And Promoting Your Business Through Creative Images Are The Best Way Out There That Even Diplomatic Words Fail To Do.

Set Your Goal
Set The Goal Of Your Sticker Marketing Campaign Right Away So That You Know What Your Focus Is And Which Area You Need To Emphasize In Your Sticker. You Might Want To Increase Brand Recognition, Or You Might Want A Direct Response Like Visiting A Website, Calling A Phone Number, Etc. Whatever You Objective Is, Make Sure You Sticker Design, Image, Shape, Size, Placement And Message All Work To That End.

Keep It Short And Sweet
The Message On Your Sticker Should Be Short And Sweet And Must Be Read In A Second. People Will Not Want To Waste Their Time Reading Five Lines Of Text On A Sticker; You Should Know It And Design The Sticker Accordingly. Sometimes Just Your Logo Is Enough, Other Times You Should Depict The Idea In The Shortest And Simplest Way.

Add Value
Regardless Of What Your Sticker Marketing Goal Is, You Can Boost The Upshot Your Sticker Has Exponentially By Adding Value. Consider Your Target Audience: What Type Of Sticker Would They Find Useful Enough To Attach To Their Surroundings? A Motorcyclist Might Be Suitable To Stick A Defining Tagline On A Motorcycle Helmet, For Example; While A Sports Fan Might Attach A Favorite Team’s Schedule To A Filing Cabinet.

Place Them Right
Don’t Rely On Your Clientele And Friends Only To Place Your Stickers, Place Some Yourself. For The Stickers You Go Place, Try To Choose Spots That Make It Omissible, But Don’t Look Like You Are Assaulting The Public Space Either. Put Them In Everything You Send Out: Sales Letter Packages, Products And More. Stick Them In Public Areas Where Your Audience Is Likely To See Them; On Vehicles, In Restroom, Etc.

Go For Die Cuts Stickers
Die-cut Stickers Always Draw Interest. You Can Choose A Shape That Equivalent Your Organization Or A More Delicate Shape That’s Simply Dissimilar From The Competition Such As A Circle Or Rounded Corners. A Shaped Sticker Can Add Style And Character To Your Message.

Size It Right
Think About Who Will Use Your Stickers. For Any Particular Group, A Specific Size Would Be More Appropriate Than Another. Think Attentively About Which Size Would Be More Appropriate For Your Stickers. Make Sure Your Stickers Will Fit Where They’ll Be Used. A 4-inch By 2-inch Sticker Might Be Enough For A Motorcycle Helmet, While In-store Footprints Would Need To Be Considerably Larger To Get Noticed.

Allen Ray

is a graphic designer. The Design Mag was founded in 2008, and since then she is constantly looking for new ways to serve the Design community both online and offline. It is her ultimate goal to make The Design Mag the best source for Design related Tutorial and Resources. Follow on Twitter@thedesignmag

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