When it comes to attending exhibitions, many people struggle with displaying their products. While there are plenty of design options available, many business owners don’t understand how to use them.
The key to exhibition design success is to take into account all the most important design concepts and ideas. It might sound daunting, especially if creativity isn’t your strong point, but creating the perfect display is a lot easier than you think.
To help you create an amazing exhibition display, we have put together four of our best design tips, below:
1. Think about visual concepts
Aim to create a stand that is memorable, and something that event attendees will find intriguing. You don’t want your stand to blend in with every other stand there; you want to design a display that is unique and eye-catching.
Just like you would do when dealing with your marketing, focus on your target audience and design a stand that will appeal to them. Always ensure that you clearly display what the product or service is that you are offering, by using simple signage.
When you think about the color of your exhibition stand, think about the area your stand will be in. Do your research and find out what color the walls and carpet are. Otherwise, your stand may clash with the colour scheme of the space.
Regardless of how big or small your exhibition stand is, make sure that it is adequately lit. If your stand is dark and dull, you can kiss goodbye to a successful event.
2. Be attention grabbing
Instead of handing out leaflets and sweets like every other company, aim to grab the attention of attendees in a unique way. Ideally, you want to make your stand as unique and memorable as possible, so that you catch the attention of attendees.
One of the best ways to make your stand attention grabbing is by using multimedia features. For example, using animations and interactive games is a fantastic way to make your stand more memorable. The more fun and interesting your stand looks, the more attention it will get.
3. Use your branding
Don’t make the mistake of failing to use your branding on your stand. The whole idea of attending an exhibition or trade event is to get your company’s name out there, and branding is crucial for this.
If you aren’t a designer yourself, contact a local company, like Finesse Group, for help with your stand design. Ensure that as well as having a unique style of display stand, that all your exhibition materials have your branding on them. This will help to keep your brand image consistent.
4. Be clever with text
More than likely, at the exhibition there will be hundreds, if not thousands, of stall holders to compete with. With so many stands to see, attendees will be spoilt for choice, and won’t necessarily visit every stand.
To ensure your stand gets as many visitors as possible, it is important the text on your signage is large, clear and concise. If attendees aren’t able to find your stand, chances are they will simply move on. That’s why it is so important that your text is large enough to be read from far away.
If you are preparing for your first exhibition, you probably have a lot to think about. But the most important thing to remember is that the key to success is having a stand that stands outs from the crowd.